Fractional CMO, Marketing and Business Coaching
50 B2B Marketing Influencers and Experts to Follow 2018
Sweeney proudy accepts the challenge to continue to help companies in their quest for digital transformation. Mass Martech’s clients are B2B and B2C companies and marketing agencies that strive for extraordinary results by creating sustainable advantage through marketing smarts and the wise use of technology.… Read the rest
Is your marketing technology stack starting to look like a jumble of wires tumbling from a computer server? Companies large and small are awakening to the challenge of taming the MarTech tangle.… Read the rest
As CEO or President of your business, you are constantly concerned with ensuring that you have a flow of new business coming in the door. There is a balancing act between fulfilling customers’ orders and looking for the next order. Additionally, you want to make sure that you have a mix of business coming in from various sources.… Read the rest
Hey, how’s your stack? No, I’m not talking about your latest trip to IHOP. I’m talking about your marketing stack. What, you don’t have a stack? Oh, if you’re marketing, you have a stack!… Read the rest
SaaS Startup Checklist
CRM for SaaS? Yes! There is now an add-on that was designed just for you, the SaaS startup.… Read the rest
An interview with Frank Days and Roland Smart on the Marketing Agility Podcast discussing Agile Marketing at Kubotek: A Demand Oriented Agile Practice with Scott Sweeney… Read the rest
Does the combination of a juicy steak and awesome technology appeal to you? Last week I was invited to attend a Work Smart luncheon by Workfront. I love to work smart and I love lunch, so I agreed to attend. The Capital Grille venue in Boston was great.… Read the rest
Who hasn’t heard of Mother Teresa and what she stands for? She was sought after by World Leaders both religious and secular. People love and admire her for her work with the poor. How did this slight Macedonian woman rise to such prominence?… Read the rest
Hey, I’m a CMO, I get it. We’ve got a lot to stay on top of: blogs, events, customer journeys, Account Based Marketing, SEO, SEM, Content Marketing, Relationship Marketing, Advocate Marketing, Influencer Marketing, Mojo Marketing, branding, pricing, customer experience, user experience… we all feel the pain.… Read the rest