Digital Transformation Services

Maximize Your Marketing Results through Marketing Technology.

It all starts with an assessment. How is your Digital Technology serving your marketing organization?

Technology moves at a dizzying pace. Yet most marketing organizations and people are slow to embrace change. The future belongs to the agile, the nimble, the innovators. With almost 7,000 Martech solutions, how do you choose what’s best for you?

Mass MarTech helps you to Assess, Strategize, Visualize and Plan your Digital Transformation.

When we carefully match selected technologies with your organization’s strategy the results are transformational. and meaningful to all stakeholders, increased business opportunities, higher sales,  measurable ROI and optimal success.

Your digital transformation all begins with an assessment. Contact Us to discuss conducting a technology audit in your organization.

What are Mass MarTech’s Marketing Technology services?

Whether you sell your products and services to companies (B2B) or direct to the consumer (B2C) you are competing for eyeballs and increasingly for audio when people are searching on the internet or with smart speakers like Alexa.

Your website, digital advertising campaigns, marketing automation system needs to be well integrated with your CRM and your marketing apps in order for your team to produce optimum results. And, if your company isn’t in the top three results on the Search Engine Results Pages (SERPs) your chance of someone clicking on your link drops significantly. A top result on google typically achieves a 30% click-through rate while those in the 9th or 10th position may only receive 2% of all clicks.  Purchasing a leading Marketing Automation system like Hubspot, Adobe Marketo, or the Adobe Eloqua platform isn’t enough. And sometimes its too much!

Your marketing technology does run itself. You need a partner that understands marketing strategy, marketing analytics, email marketing, integrated marketing, digital advertising, websites, marketing analytics, bots, marketing automation… the full spectrum of today’s digital marketing.

Often, digital transformation takes place incrementally.  We understand the need to produce results while making changes. We’ll learn your marketing strategy and then assess how your current technology supports it. This assessment will take place on site and include interviews with various people in your organization, including marketing managers, IT professionals, marketing and sales leadership and team members.

We will develop a deep understanding of your marketing technology and how it is currently being used.  This will include a schematic of your marketing technology stack and documentation that identifies all integrations including homegrown code and systems. We will identify gaps in technologies, technology utilization and training, and then recommend changes based on your strategies and plans.

Mass Martech can then work with you to develop a vision for the future or your marketing technology including tactical plans to improve results. Your goals may include improvements in marketing ROI,  demand generation, higher lead to close rates, increased sales, better use of marketing analytics in decision-making, and other objectives.

Mass MarTech can help drive the transformation process to ensure that new technology and work plans are being adopted and accepted by the organization. This many times is a greater challenge than planning and choosing the technologies. We have over a decade of experience in helping teams make changes in behavior and habits. We can work with your teams to make sure the transition goes smoothly. And we can stay with your organization to continuously monitor progress.

Mass MarTech works with large as well as small organizations. Our goal is that your investment produces a positive ROI for your organization.

You will find Mass MarTech very easy to work with. We can work per project, as a pilot or on an annual plan.   Call us to discuss plans for your marketing technology and digital transformation.

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