Sweeney proudy accepts the challenge to continue to help companies in their quest for digital transformation. Mass Martech’s clients are B2B and B2C companies and marketing agencies that strive for extraordinary results by creating sustainable advantage through marketing smarts and the wise use of technology.… Read the rest
What opportunities and dangers lurk in your company’s marketing technology?
Is your marketing technology stack starting to look like a jumble of wires tumbling from a computer server? Companies large and small are awakening to the challenge of taming the MarTech tangle.… Read the rest
SaaS Startup Checklist
- Mini-fridge stocked with craft IPA’s
- Cool two-syllable name that can be used as a verb
- Modern downtown office space
- Foosball table
- Free lunch
- CRM system customized for a SaaS business?
CRM for SaaS? Yes! There is now an add-on that was designed just for you, the SaaS startup.… Read the rest
Who hasn’t heard of Mother Teresa and what she stands for? She was sought after by World Leaders both religious and secular. People love and admire her for her work with the poor. How did this slight Macedonian woman rise to such prominence?… Read the rest