Steak & Tech – Work Smart Luncheon by Workfront

Does the combination of a juicy steak and awesome technology appeal to you? Last week I was invited to attend a Work Smart luncheon by Workfront.  I love to work smart and I love lunch, so I agreed to attend. The Capital Grille venue in Boston was great. And they executed perfectly.  Here are some reflections on the seminar.

First of all the food.  OK, so I’m a foodie, I admit it. They did this up right, there was nothing shrimpy about the jumbo shrimp cocktail, liver pate, a delicious salad, a 12-ounce bone-in dry-aged New York sirloin.  (The more words needed to describe your steak, the better, right?) and then a lovely selection of desserts including an amazing coconut cream pie.  Sorry to the bosses out there, if you were expecting productivity in the early afternoon, that’s impossible because we all left in a food coma! (Oops, I’m the boss. Sorry, self!)

OK on to the technology and the other 50% of why I went. Workfront added an Agile module to their project planning system.  It has a nice dashboard, and it supports a full agile workflow including backlog, stories and a KanBan burndown report  In addition, it supports a combined waterfall and agile approach, something Jerry Hyde, Workfront account exec, calls it Water-gile.  I think that is appropriate. Continue reading “Steak & Tech – Work Smart Luncheon by Workfront”

9 Revered Brand Qualities of Mother Teresa

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Who hasn’t heard of Mother Teresa and what she stands for? She was sought after by World Leaders both religious and secular. People love and admire her for her work with the poor. How did this slight Macedonian woman rise to such prominence? As marketers, we can also learn a great deal about the qualities she embodied and how she became one of the world’s greatest brands.  As we embrace her qualities we create stronger, more enduring and more meaningful brands.

The Nine Revered Brand Qualities of Mother Teresa:

1. Mother Teresa was a leader.

Great brands lead the way.  And as a leader, she was sought out by other leaders.  United States Presidents, British Royalty, Secretary-Generals of the United Nations wooed her.  Her style of leadership was that of a servant leader.  And our brands’ first mission should be to serve our patrons. We should lead and be worthy to be pursued by other great leaders. Continue reading “9 Revered Brand Qualities of Mother Teresa”