3 Huge Benefits for CMO’s who adopt Agile Marketing

 

Hey, I’m a CMO, I get it. We’ve got a lot to stay on top of:  blogs, events, customer journeys, Account Based Marketing, SEO, SEM, Content Marketing, Relationship Marketing, Advocate Marketing, Influencer Marketing, Mojo Marketing, branding, pricing, customer experience, user experience… we all feel the pain. And it keeps on growing.  Look at my LinkedIn skills section. It looks like a bowl of alphabet soup! (Oh, about the Mojo Marketing, don’t worry. There is no such thing as Mojo Marketing… yet!)

So here comes another thing: Agile Marketing.  Is it a fad or here to stay?   I don’t think I have room for one more thing.  But, maybe this can actually benefit me and my team.

Agile marketing works for me.   In the software business, product life cycles have shrunk from annual to semi-annual to daily. Yes, a new release every day!  How can a one year marketing plan forecast all the change that will happen in a year?  I bet your life isn’t much different.  Cycles are shorter, change is happening quicker.  Agile helps me to adjust to changes that are part of my life. Continue reading “3 Huge Benefits for CMO’s who adopt Agile Marketing”